Overall the improvements we made to the website speed and titles/descriptions for the collection pages have started to show positive improvements to our SEO performance and advertising ROAS.

Last month we updated your theme version to 5.1.0, and updated your mailing SPF records which so far has seen a reduction of DMARC fail reports by about 12%, this should significantly mitigate our risk of landing into spam folders. We also detected 2 new fraud orders and have added their information to our block list, if more fraud orders come in we can discuss further mitigation strategies.

For next steps I suggest this month we continue working on titles/descriptions and updating those for the product pages, and if we have time left over continue working on improving site speed further.

The increase to collection page organic clicks indicates our chants to the titles/descriptions for the collection pages so far are a positive improvement, we recommend continuing this work for the product pages.

Less direct searches for our brand name could suggest we should consider working on how to reach customers through other channels such as social media to increase brand visibility.

Based on our best performing product, we recommend starting our product title/description improvements in the "Footwear" category to capitalize on search interest for that category.

ROAS has improved across all of our campaigns after implementing the site speed improvements.

We recommend creating a new campaign on SnapChat and TikTok with a daily budget of $20 NZD each. The aim of this change will be to help us reach more of our highest ROAS demographic (Women aged 18-25), as well as gain an understanding of expected performance & engagement on TikTok and SnapChat.

After fixing your SPF records we have seen your DMARC fail reports drop by about 12% which is great, we should see this reach 100 by next month.

The failing DKIM record comes from mail sent by Google (usually a Google Worspace or Gmail account), this is not a cause of concern for email deliverability at this stage because this is known behaviour of Google accounts and as long as the SPF record passes it will pass the DMARC check.

As highlighted above the store owner account "store@example.com" and the staff account "staff@example.com" need to have 2FA enabled to keep the Shopify admin secure. Please let me know if you have any questions or concerns about this.

The staff account "staff@example.com" has not logged in for over 90 days and can probably be removed if unused.

We also think the "Free Shipping Bar", and "Amai Bulk Promotions" Shopify apps are not currently being used by the store, and therefore we recommend uninstalling them. It is best practice to uninstall unused apps to help maintain website speed, mitigate ongoing costs, and reduce risk of an inactive app having an adverse effect on your store.

For the 2 new fraud orders, we have added their information to our block list, if more fraud orders come in we can discuss further mitigation strategies.

Mobile PageSpeed has areas for improvement, for next steps on this we recommend removing some of the theme's unused JavaScript code, and uninstalling our unused Shopify apps.

I will email through a spreadsheet of all of the broken links and 404 page visits for your review. For next steps on this we should replace the broken links we have detected with the new correct links for these pages, and set up website redirects to an appropriate new page for the 404 pages.